The Best Hire You Can Make in your SGPT Gym

In this episode, George is joined by his wife and business partner, Emily, to reveal the most important hire you can make in your SGPT gym: an Executive Assistant. Emily shares how stepping into this role freed George to focus on sales, delivery, and culture – the tasks that actually grow the business. Together, they explain why an EA is often overlooked, how it accelerates growth, and why investing in this hire pays back many times over.