Hosted by Hamper's founders, George and Miles, each episode delivers insider strategies, real-world case studies, and practical tips tailored specifically for SGPT gym owners - from lead generation and brand building to retention and scaling your facility
In this episode, Miles and George break down the 10 biggest lessons they’ve learned from building and scaling a successful small group personal training gym. From early marketing and pricing strategies to hiring, systems and leadership – this episode delivers […]
George and Miles sit down with Mark Fisher – founder of Mark Fisher Fitness and Business for Unicorns – to unpack how he built one of the world’s most unique and profitable gyms, and what it really takes to scale […]
Miles is back to break down part 2 of How to Create Effective CTA Ads. This time, it’s all about what happens after the click – using a solid CRM, producing strong testimonials, and being able to sell. Three essentials […]
Jean-Claude Vacassin sits down to share his unmatched insights on building, scaling, and running high-performing gyms. From referrals and team management to AI, automation, and digital strategy, this episode explores the challenges, trade-offs, and strategies that separate good operators from […]
In this episode, Miles breaks down the single most important metric every SGPT gym owner needs to track when running Meta or Google Ad campaigns – cost per acquisition (CPA). He explains why judging campaigns purely on cost per lead […]
Miles returns to the mic to unpack one of the most important aspects of Meta advertising for SGPT gyms – call to action campaigns. He explains why they’re essential for generating consistent leads, the common mistakes gym owners make, and […]
George and Luke dive into real sales call scenarios and reveal the mindset shifts needed to sell SGPT memberships with confidence and integrity.
In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and […]
In this episode, George is joined by his wife and business partner, Emily, to reveal the most important hire you can make in your SGPT gym: an Executive Assistant. Emily shares how stepping into this role freed George to focus […]
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