How We Created INTENT91’s Brand Messaging

In this episode, Miles explains how we transformed our brand messaging at INTENT91, our own personal training gym.

Originally aimed at gym goers and athletes, we discovered our true strength lay in serving everyday people—those who felt intimidated by traditional gyms.

By refocusing our message on non‑gym goers in their 40s, 50s, and 60s, we redefined our marketing, which allowed us to scale effectively, to a point where we now own 4 gyms.

If you’re ready to have a clear brand message and connect with the right prospects, this episode is a must-listen.