Interview: How We Delegated Sales at our SGPT Gym

In this episode, George interviews Luke Rutherford – who rose from junior coach to full-time Sales Executive at INTENT91 – to reveal exactly why and how he finally delegated the “oxygen” of the business – sales. Luke shares his raw first-call hang-up, the intense 18-month training process, and the unglamorous follow-up grind that forged his success.

This episode shows SGPT gym owners what’s possible when you invest in a dedicated sales hire – and why you shouldn’t even consider delegating sales until you’ve proven your model at multiple locations.