What Should You Charge at Your SGPT Gym?

In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and 1-1 personal training, and why undercharging will hold your business back. You’ll also learn practical strategies for increasing rates with confidence – from repositioning your value proposition to introducing new pricing for incoming members – so you can build a profitable, sustainable gym that gives you both freedom and financial security.