Hosted by Hamper's founders, George and Miles, each episode delivers insider strategies, real-world case studies, and practical tips tailored specifically for SGPT gym owners - from lead generation and brand building to retention and scaling your facility
In this episode, Miles breaks down the single most important metric every SGPT gym owner needs to track when running Meta or Google Ad campaigns – cost per acquisition (CPA). He explains why judging campaigns purely on cost per lead […]
Miles returns to the mic to unpack one of the most important aspects of Meta advertising for SGPT gyms – call to action campaigns. He explains why they’re essential for generating consistent leads, the common mistakes gym owners make, and […]
George and Luke dive into real sales call scenarios and reveal the mindset shifts needed to sell SGPT memberships with confidence and integrity.
In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and […]
In this episode, George is joined by his wife and business partner, Emily, to reveal the most important hire you can make in your SGPT gym: an Executive Assistant. Emily shares how stepping into this role freed George to focus […]
In this episode of the SGPT Marketing Podcast, George explains how to identify your brand message so it truly connects with prospects. He shows why gym owners often market to themselves instead of their audience, and how focusing on client […]
In this episode, George breaks down the exact roadmap to generating £600K in annual revenue from a single Small Group Personal Training (SGPT) gym. Drawing from his experience founding INTENT91 – now expanding to a fifth facility in just five […]
In this episode of the SGPT Marketing Podcast, Miles unpacks why building trust is the number one driver of long-term growth for small group personal training gyms. From testimonials and social proof to consistent value-driven content, you’ll learn the strategies […]
In this episode, Miles breaks down why lead magnets aren’t just another marketing buzzword – they’re a proven way to build trust, grow your audience, and ultimately make more sales. You’ll learn what a lead magnet actually is, how to […]
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